Great coffee, brewed with a purpose
Our increased awareness on the negative impact of single-use coffee cups has fortunately amassed affirmative change Australia-wide, with many coffee lovers now making a conscious effort to swap disposable coffee cups with KeepCups and the like. But what about at-home coffee pod machines?
Appallingly, we use an estimated six million coffee pods every day. Unbeknownst to many, disposable capsules deplete natural resources, increase C02 emissions, and the majority are sent straight to landfill where they contribute to the global landfill issue. Even when these kinds of single-use products are recyclable or "biodegradable/compostable", we use up energy and our environment’s natural resources to produce these easily-avoidable items.
Wanting to help others reduce the environmental impact of their coffee pod machines, in 2014 the team behind Crema Joe decided to do something to combat the issue, launching a range of reusable and sustainable coffee pods.
"Talking about sustainability isn't enough - action is the only way we'll make a difference." Kayla Mossuto, Crema Joe Founder
The good news is it’s easy to make a simple "small swap" to your daily cuppa routine - if most of those 6 million capsule coffees per day were brewed with reusable pods, we’d be saving our precious resources, including billions of gallons of water and massive amounts of energy each year. And we'd love you to choose us to help you start your mission to brew more sustainably - here's why:
The best reusable is the one you use
Your morning cuppa should not be compromised by a commitment to conscious living. We believe that well designed, ethically sourced, high quality products are key to allowing you to do good, and produce a great brew!
Of course, all this amounts to nothing, if the reusable you choose gathers dust on your bench, or falls apart after a few uses. Whilst sustainable supply and manufacture are crucial, quality and enjoyment play a role in adopting new behaviours. We've tested the lookalike products with mixed results, from machine damage, to a lack of food safety requirements, through to sub-par brew results that were impossible to improve with any amount of experimentation. Our products have endured extensive product testing to ensure they meet the highest food safety and durability standards.
Consumers choose our premium Bluecup, WayCap, My-Cap and flagship SealPod products because they want to reduce their environmental footprint and save some cash whilst still enjoying a great espresso - brewing with our reusables will cost you around 15-30c per coffee, saving an average household over around $400 a year.
We care about the origins and ethics of our products, quality control is crucial and we most definitely require that our products adhere to stringent standards and guidelines - our products must be food-grade, non-toxic with heat resistant components, durable and BPA free.
And of course our products must be functional. For example, our Italian-made WayCap capsules utilise interchangeable filters, allowing you to brew with more types of coffee. Inferior products simply don't offer this function. This innovative designs allows you to tailor the product to suit your needs. The environmental impact of WayCap itself is also minimal at every stage of production - every part of the pod is manufactured in the immediate vicinity of the warehouse, and the packaging is made entirely of recycled materials.
Passion for the planet
Simply selling an eco-friendly product doesn't necessarily mean the business behind it is implementing sustainable business practices. We're fighting the war on waste globally, and aim to have as little impact on the environment as possible.
"As a social start-up, everything we do is designed or actioned with purpose - amid the excessive consumption and consumerism, we strive to propel real, positive social change."
As a business, we are committed to a responsible supply chain - we believe a sustainable product should respect the environment at every stage, from manufacturing to transportation, with minimal environmental impact.
We are as passionate about reducing the amount of plastic on this earth as you are, and one of the most effective approaches to reducing waste is to reduce the number of products we consume in the first place. Reducing should be the first step in lessening our impact on the environment, so our product range is just the beginning.
Shipping Materials: Part and parcel of an e-commerce business is packing products to send via post or courier - to minimise the impact of this, we have created our Recycling Program, working with local businesses and individuals to collect and reuse used packaging materials (such as boxes and packing peanuts) for shipping products to customers, rescuing them from landfill. By doing this, we have reduced our purchases of new material for packing products into boxes by 100%. Yep, 100%!!
Equipment: We purposefully strive to be leaders in the sustainable business movement, and to leave the world a better place for future generations. As our ethos is to reuse and repurpose before purchasing new, naturally, wherever possible we utilise pre-loved equipment and furniture at our HQ and warehouse.
Supply Chain: We encourage our suppliers and manufacturers to reduce their use of plastic and unnecessary waste, or utilise recyclable alternatives as a minimum. Where incoming materials are necessary, they are disposed of or even moved forward consciously - rubber bands are passed on to the local post office, cardboard rolls from tape head to a local kindergarten for crafting. We want to keep materials out of the waste-stream for as long as possible, whilst harnessing a circular-economy within the local community.
Product Packaging: Minimalism and intention guide our design and packaging decisions. Designed and printed right here in Melbourne, is our eco-friendly product packaging for our flagship SealPod range. Produced using FSC® certified stock, and printed using vegetable-based inks, the packaging is not only recyclable, but is designed to challenge consumers to think of creative ways to reuse it rather than dispose of it – such as a seedling planter box.
Product Longevity: We also provide replacement components where necessary (it's much more energy efficient and less wasteful than buying a whole new product!) to prolong the useful life of our products for a maximum sustainable impact.
Commitment to our customers
We've got you covered with exceptional customer service, at your fingertips, if you need it! Our team are here to help you on your mission to reduce your waste. If you require troubleshooting tips, or even just want to chat about the best local spot for coffee beans, we are here to help - get in touch via our contact page or Facebook Messenger!
Social entrepreneurs across Australia are looking to make a real difference in communities. If you’re like us and only rise with the certainty of a caffeinated (or decaffeinated!) cuppa, we feel Crema Joe is certainly a start-up to get behind! Established in 2014, we are a Melbourne based family-owned business on a mission to leave the world a better place for our children (and our children’s children)!
More recently, we also established our own plastic recycling workshop, Precious Plastic Melbourne, with the aim of helping our local community to recycle and repurpose their plastic waste.
We love to work with and actively engage with local businesses, students, and community groups that share our values to educate and contribute our knowledge surrounding single-use plastic reduction.
Ultimately, Crema Joe's initiatives are helping consumers to reduce waste, as well as educating individuals and business owners on sustainable practices.
Our coffee capsule users are now helping to save over 11.5 million pods from landfill yearly, and we hope you will join the sustainable coffee pod movement too!